Future-proofing Healthcare NeuroSense: Inspiring Minds in the Neuroscience Community
Summary of work
One of the cruelest traits of neurodegenerative diseases is that they can take away from a person the sense of who they are and their ability to make sense of the world around them. Building on this insight, Hanover Communications developed a concept for Roche that explored the human senses to understand the brain. The NeuroSense event acted as a catalyst to bring together representatives from all areas of the neuroscience community and provided them with inspiration and experiences that engaged them on an emotional level. This was achieved through an immersive, interactive experience that challenged perceptions of what was expected from a pharmaceutical company and created a lasting and memorable impact on attendees. Our carefully curated speaker agenda showcased the many implications of neuroscience whilst ensuring content was accessible for a broad audience, with varying levels of scientific knowledge. The interactive exhibition provided the opportunity for attendees to get hands-on with some of the innovations of today.
Roche and Hanover’s multi-disciplinary approach delivered an emotional yet novel entry. This was one of the most creative entries the judges have ever seen and the team are worthy finalists.