Winner
Professor Jonathan Van-Tam
Summary of work
Professor Van-Tam has become the 'peoples communicator' throughout the pandemic and vaccines roll-out, making the complexity of the situation more understandable and relatable. He establishes rapport with his audience, even through the camera.
He has become the trusted face and voice of the pandemic and the general public can relate to him and seem to be listening.
Testimonials
When the news is difficult, and the science complicated but the desired message is crucial, who better to deliver it than Jonathan Van-Tam, headlining a panel of four top experts
The Government’s choice of Jonathan Van-Tam, whose metaphors and analogies are legendary, can only have reaffirmed his cult status as the most trusted face of the COVID 19 pandemic in Britain.
The perfect example of how to do public health communications.
