Finalist
Clinician of the Future: Shaping the Future of Healthcare
by WE Communications for Elsevier Health
Summary of work
The global healthcare industry is at a critical juncture, with a depleted workforce dealing with unprecedented procedure backlogs, while patient expectations of treatment outcomes are at an all-time high. Now more than ever, it’s vital that the wider healthcare industry understands and listens to the challenges, concerns, and hopes of today’s and tomorrow’s clinicians.
Through in-depth research of 2,607 clinicians from 116 countries, and 2,212 medical and nursing students from 91 countries, Elsevier Health and WE Communications developed two reports that championed the perspectives of healthcare professionals and the next generation.
The data explored the impact of workforce shortages on those on the frontline and how these challenges are impacting the aspirations of students in training, resulting in a critical resource gap. While the emergence of AI holds great promise to support staff, our findings underscored the delicate balance between optimism and apprehension.
Our campaign helped to position Elsevier Health as the go-to global partner for the future and paved the way for an ongoing dialogue that will guide the way for collaborative solutions that help navigate the intricate and ever-evolving landscape of global healthcare.
Judges’ comments
WE Communications and Elsevier Health have put together a solid project to highlight the need of this work. It had an extremely impressive volume of information gained and reach of the reports. Demonstrates strong partnerships with the healthcare community It was an impressive global campaign that smashed its targets, enabling doctors, nurses and students to be heard.
