Winner
Inside Inflammation: Leadership Through Change
by Arc Bio Communications on behalf of Boehringer Ingelheim
Summary of work
Boehringer Ingelheim’s Global Inflammation team embarked on an internal communications programme to foster a culture of empowerment as it went through a period of business transformation. This campaign aimed to increase awareness and understanding of the team’s strategic priorities, boost engagement, foster a culture of openness and build team satisfaction.
The campaign enhanced team spirit and cohesion with an ongoing series of activations that created an environment of open communication and recognition, including ”Speak Your Mind” sessions and an ”Appreciation Day”. Its execution was crafted to leverage multi-channel communication to ensure maximum reach, focusing on building belief in the team’s mission, speaking up, recognition, and openness.
The campaign demonstrated positive outcomes through an increase in team satisfaction and empowerment. Engagement with content and events exceeded expectations. The approach not only transformed ways of working in the Inflammation team but also influenced organisational culture across all Therapeutic Areas, demonstrating the campaign’s impact and role in driving change within Boehringer Ingelheim.
Judges’ comments
The strategy stood out on this entry from Arc Bio Communications and Boehringer Ingelheim. It was smart, clever and had a lot of brilliant basics. The judges liked the variety of tactics used and the clear connection between outputs and outcomes. Also, one of the few entries that also looked at the external environment, as well as internal. It really stood out!
