Finalist
Centenary Champions of Change
by Johnson & Johnson Innovative Medicine UK
Summary of work
How do you celebrate 100 years of innovation while inspiring the next 100? That was the challenge facing Johnson & Johnson Innovative Medicine (J&J IM) UK as the organisation prepared to mark its UK Centenary and launch a new brand identity at the same time.
Navigating the complexities of a brand transition and milestone anniversary within a short timeframe, the Communication & Public Affairs (CPA) team established partnerships across the business to deliver an ambitious and cohesive strategy - one that honoured the company’s rich history while reinforcing its bold vision for the future.
Central to that strategy was the delivery of a Centenary Festival – an inclusive hybrid experience, uniting employees across all UK sites – on a scale that had never been seen before. Alongside this, the CPA team ensured that the UK was among the first in EMEA to roll out the new brand, setting a precedent for strengthening employee advocacy across global affiliates.
The result? A unique experience, blending legacy and innovation. Employees were empowered as brand advocates, ensuring the Centenary was more than a celebration - it was a defining moment of unity, pride, and progress, cementing the CPA team as Centenary Champions of Change.
CP-511004 | March 2025
Judges’ comments
This entry from J&J is a really good example of employee engagement. The tactical execution was strong with a very good set of results. It had strong story telling and the judges liked the link between objectives and how they were delivered against.
