Finalist
The Vitiligo Mirror
by Flipside Health and Corbin Comms on behalf of Incyte Biosciences
Summary of work
Incyte wanted to create a ground-breaking event technology that helps healthcare professionals understand the significant impact of vitiligo & shows them the positive effect a new treatment could have on patients’ lives. After consulting with expert dermatologists, analysing data, developing unique AI models & coding cutting-edge dynamic technologies, Incyte released the AR “Vitiligo Mirror”. It simulates hyper-realistic, medically accurate non-segmental vitiligo & shows the effects of the treatment, upon whoever stands before it. The Vitiligo Mirror has featured at dermatology events around the world to help change perceptions on the impact of vitiligo and inspire clinicians to prioritise their vitiligo patients.
Judges’ comments
The “Vitiligo Mirror” was an amazing piece of technology with immediate impact to HCPs. The engagement metrics were strong and it was a stunning way to build empathy with the target audience. The judges thought it was memorable, technology with purpose, and wanted to try it!
