Winner
Beth Masters
67health
Summary of work
Beth is not just excelling in healthcare communications; she is setting the bar as to what good looks like. In only six years, Beth has built a career marked by brave leadership, deep strategic thinking, and an unwavering commitment to underserved and highly stigmatised communities. At 67health, Beth has transformed client relationships, grown accounts into the agency’s largest and led the first-of-its kind, global, community educational event in HIV—so impactful it secured a repeat and expansion into a further therapy area in 2025.
Driven by empathy, strategic thinking, and a relentless commitment to elevating others, Beth has consistently demonstrated the ability to lead with both heart and impact.
Beyond client work, Beth is shaping the industry’s future—both through the HCA Future Leaders Working Group and as a mentor within 67health, helping others thrive. She also reshaped 67health’s social presence, tripling engagement and setting a new industry standard for authenticity. As the first employee promoted on the day of passing probation, her value within the agency is irrefutable. Beth is not just an early career achiever—she is a future industry leader.
Judges’ comments
Beth is a passionate and incredibly impressive communications champion who has shown potential from the off – becoming the first 67health employee to be promoted on the day of passing her probation. It is clear that the patient is at the centre of everything she does, and the value she is adding to her agency and the wider industry is huge. Her personality and authenticity shone through her presentation. She evidently leads from her heart, setting the energy and bringing people with her.
