Finalist
Samantha Jennings
Golin & Virgo Health
Summary of work
Sami brings a rare combination of strategic vision and genuine humanity to healthcare communications.
What sets Sami apart isn’t just delivering results, but how she achieves them. She has the ability to take on complex multi-market, multi-stakeholder projects and deliver smartly against them. Her two-year coaching program trained 600 professionals across 80 countries with exceptional quality, described by one participant as ”the most powerful coaching I have ever had.”
As the driving force behind Virgo’s largest business win of 2024, Sami secured a win against competitors twice our size, balancing creative innovation with pharmaceutical compliance.
During her Copenhagen secondment, she created a VR experience allowing participants to feel the impact of cardiovascular disease. The true measure of success? When a production line worker sought medical help after experiencing her campaign.
Anyone working with Sami, client or colleague, will tell you she is not just a professional force of nature, but empathetic and relationship-focused too.
Beyond the day-to-day, Sami drives agency culture through initiatives like ”Food for Thought,” mentoring junior colleagues and leading the social committee with inclusive activities. She truly embodies Virgo’s ethos of ”Health with a Human Touch.”
Judges’ comments
Samantha is an asset to her team and the judges can see her running a successful agency in the future. She clearly strives for excellence in everything she does, and the judges were particularly impressed with her client work. It was also great to see her commitment to driving forward a culture of innovation and community in the workplace.
