Finalist
POP Health
Summary of work
In a tough market where many agencies struggled, POP Health thrived. Fuelled by our bold mission ”Bringing Joy to Life”, joy became our strategy for success, shaping the way we build partnerships, approach challenges, and drive impact.
By embedding ourselves with clients, we delivered real change: ensuring the patient voice shaped clinical trials, orchestrating the highest-attended session at Abu Dhabi Global Health Week, and transforming internal engagement with creative storytelling. Our work made people feel, connect, and act.
In a procurement-driven landscape favouring large networks, blue-chip pharma companies actively chose to deepen their partnerships with us. Our ability to translate behavioural insights into strategy, and creativity into measurable outcomes, made us indispensable. And with a 35% profit margin, we ensured sustainable growth, reinvesting in our people and our future.
At POP Health, joy isn’t just an outcome, it’s our competitive edge. It fuels innovation, deepens partnerships, and drives business impact. In 2024, we didn’t just navigate challenges, we redefined what a modern consultancy can be.
Judges’ comments
The presentation from POP Health was slick and really well put together. They built well on their written entry and presented in a professional way to harness their view on how they work. Their revenue is impressive, as is their growth and they are clearly doing something right for their clients.
