Winner

Bedrock Healthcare Communications

Summary of work

2024 was Bedrock’s most successful year. Driven by strategic reinvention and focused on becoming more important to clients, we drove excellence across four pillars: Commercial, Operational, People and Marketing. We set ambitious, achievable goals and exceeded all performance targets, delivering extraordinary results. We imagined beyond what was possible, and, amid significant industry challenges, achieved an impressive 46% revenue growth. Through our unwavering focus on strengthening high-value, strategic, authentic client alliances we secured our first £1M+ global/EU agency of record win, cementing our position as a credible and innovative agency with a rightful seat ‘at the table’ for further large-scale opportunities. People are our greatest asset: we have consistently invested in hiring top industry talent. Our experienced SMT drives high performance, and our account leadership team is empowered to lead teams to consistently exceed client expectations, showcasing our high-quality, freethinking approach. We have a relentless focus on fostering a thriving, positive hybrid culture, reflected in our 91% retention rate and record staff engagement scores. Recognised with two industry accolades in 2024, our impact-driven approach reinforces Bedrock as the authentic ally clients trust. With an ambitious team and an unwavering drive for excellence, we’re not just growing, we’re redefining agency success.

Judges’ comments

The presentation from Bedrock Healthcare Communications was excellent. The judges loved that there was real drama in their story. Their success shone through, as did the changes they have made. It was impressive to see how genuinely proud they are of what they have achieved, plus the client focus was strong. They are clearly making an impact!