This award is designed to recognise outstanding achievement in adapting rapidly, engaging with innovative solutions and creating a swift, successful response.

Agility and flexibility are consistently called-upon in healthcare as companies deal with a range of challenges and crises – from product failures and market shifts to changing priorities and sudden demands – so this award recognises original and innovative solutions.

The ability to respond rapidly, maybe work differently to the status quo, and deploy creative thinking are essentials in a healthcare space that is evolving at pace and reacting to global, regional and sector specific turbulence. Coping with a crisis or a sudden change of direction/priority provide the ultimate test of agility, flexibility.

Rising to challenges requires clear, strategic planning, bold solutions, sharp execution and the capacity to use lessons to inform future practice.

Therefore, this award recognises activities and teams who can demonstrate agility and flexibility.

Entries must:

Be medical / biopharma-related

Include a clear timeline of events and actions

Examples might be (but are not restricted to):

  • Rapid change of market conditions
  • Rapid programme adaptation
  • Organisational change
  • Stakeholder change
  • Compliance change
  • Business specific crises

Who should enter?

All types of healthcare companies and/or their support agencies.

The submission should address the award criteria and specifically focus on a chain of events that led an organisation to have to change direction or course of action and the results of this activity.

Definition of agility and flexibility

For the avoidance of doubt, we will be defining “agility” as the ability of an organisation/team to identify, and rapidly change/adapt successfully to crises and new circumstances.

For example, this might cover analytical, operational, innovative, communicative, and visionary agility.

Flexibility is more about you, your team and other stakeholders and how they adapted their working practices to respond and create a positive outcome.


For this category, it is a requirement to include a video lasting no longer than two minutes.

Entry Title

Please give a simple title for your entry of no more than ten words

Executive Summary – 200 words. 0 (zero) marks

This will be used if your entry is selected as a finalist and does not need to be anonymised.

Main entry

1. Situation Analysis – 10 marks (300 words)

  • Entrants need to clearly state what the situation was that led to the need for the entry, why you needed to change and why you chose a particular approach/strategy?

2. Objectives and strategy – 15 marks (500 words)

  • What was the strategy that was put into place to overcome the challenge or seize the opportunity?
  • How did you identify problems / potential issues/ opportunities to be overcome/ or capitalise on?
  • Explain why this was the right strategy and any points to emphasise bold or innovative strategy selection
  • What were the timescales?

3. Implementation – 20 marks (400 words)

  • Describe how you implemented the project or programme
  • For a programme this should include describing what tactics were deployed to implement the strategy and how change was delivered.
  • Explain how the creative idea was executed

4. Effectiveness: Outcomes vs Objectives – 20 marks (400 words)

  • Show clearly how the programme or project delivered against the stated objectives
  • What were the outcomes of the new activity with a consideration of the impact of the intervention – positive or negative on outcomes?
  • What has been learnt: The rationale being what is being done/embedded to ensure that the learning of how to be flexible is not a one-off and that the stakeholders will achieve long term benefit?
  • You may include comments from third party stakeholders in this section but ONLY if they clearly help to demonstrate the impact of the work and were a planned part of the measurement approach

Supporting Materials

Please only send information that helps the judges to see how you researched, planned, implemented and measured the programme within each specific category, e.g.:

  • Information illustrating how the strategy was brought to life is helpful but we don’t need a copy of every item
  • Information supporting the evaluation and measurement is the most relevant
  • ESSENTIAL: a summary sheet must be supplied detailing each piece of supporting material and clearly identifying where evidence can be found to support claims in the entry
  • PLUS: An approved visual image or video that supports the entry for use in print, results pages online and in the AV.