Winner
The Eyes Have It Partnership
by OVID Health for Roche
Summary of work
We created the Eyes Have It partnership for Roche, working with Macular Society, Fight for Sight, The Royal College of Ophthalmologists, Association of Optometrists and RNIB to generate massive shifts in the eye health landscape through collaboration.
We executed an integrated policy campaign which leveraged patient engagement to deliver impressive advocacy goals on behalf of those with sight loss.
Millions of views, a huge amount of engagement, increased parliamentary debates and questions; a whole BBC Radio Four programme and countless stakeholder support, and most crucially of all a new National Clinical Director for Eye Health in England!
Judges’ comments
‘The Eyes Have It Partnership’ is a clever, impactful and attention-grabbing programme with excellent outcomes. The panel was impressed by the entry’s creativity and playfulness, and thought the topic was incredibly emotive and media worthy. The team did an incredible job of utilising local data and achieved some fantastic results. A very strong submission.
