Finalist
DermaExchange: A Trusted Place to Learn, Exchanging Ideas in Dermatology
by Jango Communications Ltd for Almirall
Summary of work
DermaExchange is more than just a series of meetings, it is the founding of a community. A place where dermatology HCPs come together and share their knowledge, including a focus on the wellbeing of patients and HCPs. It combines face-to-face meetings and webcasts with a diverse programme of plenary presentations, case studies and expert panel discussions, filling a much-needed gap in dermatological professional development and wellbeing. Content development is driven and delivered by a steering committee of dermatology specialists providing new and exciting data, as well as outcomes and experience that is transforming clinical practice. Over a two-year period, we engaged with over 500 HCPs and it was vital to our strategy to ensure they all felt included within the planning, allowing us to tailor the content to their needs. Regular opportunities for their feedback were included and we continue to partner with them, working towards providing a hub where DermaExchange content will have ongoing impact and opportunities for dissemination. As such, the feedback we receive has been extremely positive. DermaExchange has an innovative and flexible format which continues to ensure that the educational needs of dermatology specialists are being addressed, while facilitating ongoing networking between colleagues and experts.
Judges’ comments
DermaExchange delivered in a tough therapy area. The judges liked the balance between wellbeing and SMART objectives. The entry was solid and well-rounded. Clear change was spelt out with good outcomes and the entrants did a good job with the resources available.
