Winner
Teaming Up With the Mighty Vavengers in the Fight Against Female Genital Mutilation
by Stirred for The Vavengers
Summary of work
As one of very few B Corp-certified health comms agencies, Stirred has the principle of ‘business as a force for good’ firmly embedded in its organisational psyche, and setting and delivering on a pro bono commitment is a core component. But all pro bono assignments are not the same!
In 2023, we embarked on a genuine partnership with the small but mighty survivor-led Vavengers charity. It provided learning for both sides, played off complementary skill sets and focused on both raising awareness and furthering long term strategic goals.
Together, we took the complex story of female genital mutilation/cutting (FGM/C) to new audiences - in particular health care professionals and policy makers - going deeper with our insights and messaging to engage, and importantly securing powerful new charity supporters.
We significantly upped the ante in 2023 and moved several steps closer to making sure that as a society we can better identify those at risk or already living as an FGM/C survivor, so that we can break the cycle of abuse and better support survivors who live with continuous physical and emotional trauma. There’s so much more to do, but what a year of collective achievements.
Judges’ comments
The project by Stirred and The Vavengers was a great example of partnership working. It told a complete story and was impactful, with all elements clearly communicated. It was a perfect example of pro bono working and really wowed the judges. Overall, extremely impressive!
