Winner
Caudex, an IPG Health Company
Summary of work
During an unpredictable year around the world marked by industry-wide challenges, our Caudex agency exhibited exceptional adaptability and relentless focus. The resolve of our people aligns with our core values and vision – to be an agency that not only endures change but thrives in it, improving lives through innovative solutions.
Our business strategy rests on four pillars – Leadership (R)evolution, Operations Excellence, Transformational Growth and Next Wave. Each initiative served to counteract market volatility while reinforcing our long-term ambitions. By dynamically adapting our operations – and with data-driven benchmarks – Caudex continued to be innovative partners to existing and new clients, signalling effective strategy delivery.
Internally, we fostered an enabling environment, furthering equity, diversity and inclusivity, alongside ambitious sustainability targets. Our people-oriented approach to management shone through our practices in staff development and retention. Tailored strategies and new services generated meaningful outcomes for our clients, solidifying our reputation as industry leaders and innovators. High client satisfaction underscored our belief that when we put our hearts and minds into our work, progress is inevitable.
In summary, despite testing industry-wide conditions, we resolutely forged ahead, leveraging robust strategies and a culture that champions excellence, maintaining our position at the forefront of medical affairs.
Judges’ comments
The team presenting really bought the entry to life and made it compelling and modern. During the Q&A, their answers were different and refreshing. Their influence and commitment to the industry stood out. And it was impressive that the junior people were comfortable enough interrupting their bosses to add value to the answers. They were honest and the judges wowed by their story! Hugely impressive overall.
