Finalist
Claire Poynton
M+F Health
Summary of work
Claire joined M+F Health as an Account Executive in 2018 and has quickly progressed through the agency to Senior Account Director, now playing an integral role in the delivery of successful policy and communications campaigns.
Throughout her career Claire has been continually recognised by clients for her commitment to high-standards and her detailed understanding of complex healthcare challenges, which has in turn fostered trusted partnerships and driven significant organic growth for the agency. In particular, Claire has developed a demonstrable expertise in data-led communications programmes in public affairs. These initiatives have been highly valued by stakeholder communities for addressing data accessibility challenges and providing a platform for identifying opportunities to improve the way in which patients interact with the health system, and ultimately the outcomes they experience.
Beyond her client work, Claire has made a positive contribution to her agency through her leadership as Equality, Diversity, and Inclusion (ED&I) Champion and spearheading the agency’s flagship Internship Scheme, which aims to attract, support, and retain young talent. Several of M+F Health’s now-permanent team members have successfully completed the programme since its first launch in 2022, demonstrating successful delivery against the programme’s objectives.
Judges’ comments
The judges thought Claire’s presentation was brave, controlled and impactful, and were impressed by its clarity. They noted that Claire does not fit the traditional comms mould, and this is to her advantage. Her ED&I work stood out, as well as her significant contribution to the agency’s internship scheme.
