Agility, Flexibility and Transformation Award

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Finalist

Pioneering Evidence Planning: Exceeding Expectations with Agile, Original Solutions

by Bedrock Healthcare Communications on behalf of Merck KGaA

Summary of work

Bedrock is an award-winning, independent healthcare communications agency. We partner with global healthcare professionals, patients, pharmaceutical and biotech clients to deliver creative medical communications. In 2024, our client, a global pharmaceutical company, introduced integrated evidence plans (IEPs) for all their clinical development programmes. Short timelines, unique challenges and fast-paced developments demanded an agile and flexible approach. Our primary objectives were twofold:
  • Deliver the company’s first ever IEP to the client’s development unit leadership team
  • Exceed expectations by delivering a comprehensive, valuable document within 10 weeks
Bedrock’s flexible and agile approach ensured that we met the deadline, and the quality and comprehensiveness of the final document resulted in positive feedback from across the team. Since Bedrock was the first to undertake this task and the process was not yet clearly defined, we were entrusted with shaping it as we progressed. This allowed us to ultimately transform how evidence generation is conducted for our client and established best-practice framework for all evidence generation planning.

Judges’ comments

The work from Bedrock Healthcare Communications and Merck was a well-executed project, with good planning and delivery. The team worked hard to solve the challenges around the different functions that had to come together within a fixed period of time, using a combination of workshops and offline reviews. To deliver an IEP in the length of time they had was an achievement that showed agility and it was clear that the team put in a lot of effort to develop a process that could be rolled out through the business.