Finalist
On the Front Foot: Driving Understanding of New Joint Asthma Guidelines
by Stirred on behalf of Lupin Healthcare
Summary of work
Lupin Healthcare was a relatively new and rapidly growing player in the respiratory market. They were primarily known for differentiating on price, however they knew they could offer more.
When new asthma guidelines were published, a review showed a clear and urgent appetite for education amongst customers. Lupin and Stirred chose to respond – organising a webinar session led by one of the leading UK practitioners in the field. But with Christmas and everything that the Winter period throws at the NHS looming, speed was paramount too.
The value of the meeting - held within a week of the guidelines going live - was clear to see in the results. All traffic-driving activity smashed engagement benchmarks; over 1500 HCPs attended live or watched the webinar on-demand; 99% of attendees agreed that the content was relevant and useful to their clinical practice; and correct answers in the knowledge check poll increased by an average of 22%. To cap it all, Lupin firmly put themselves on their customers’ radar, seeing an increase in engagement across owned channels and relations strengthened with their customer base.
Judges’ comments
The entry from Stirred and Lupin Healthcare was a very strong submission, and particularly impressed the judges by showing how a small company goes all in and executed extremely well, with impressive results. It had remarkable LinkedIn metrics, directly linked to the webinar activity.
