Finalist
MHP Group
Summary of work
2024 represented a return to form for MHP Health.
- We made key hires, adding breadth and depth to our capabilities.
- We won major briefs from eight new clients including GSK, Novo Nordisk, J&J, Prostate Cancer UK and Coca-Cola
- We created a pioneering new partnership with the Medical Journalists Association and launched a new approach to measuring trust in health brands
- We strengthened our integrated campaigning capabilities with investments in creative content production and paid digital capabilities
- We got back on the road, showing up at major forums including EULAR, ESMO, the World Cancer Congress and the EHA and provided virtual support to clients at HTAi, ASCO, ATS and ISPOR Europe
- We approached the year with confidence, market leading insight and expertise and characteristic good humour.
- Our team members travelled far and wide to engage with clients as far afield as Bracknell, Copenhagen, Cambridge and Gaithersburg.
- Working with our partners at the MJA, we created major new platform for thought leadership in the health sector, an Annual Lecture, which launched with an address by then-Shadow Health Secretary, Wes Streeting, who previewed his ambitions for the future of NHS to an audience of 200 industry leaders and journalists.
Judges’ comments
MHP Group impressed the judges with the solid plan that had been put together to combat the downsizing. They had good new business wins and their marketing efforts are impressive with strong client results. The judges can see the changes underway and look forward to seeing how MHP progress.
