Highly commended
Lauren Fernandes
Syneos Health Communications
Summary of work
Lauren Fernandes is a catalyst for change in healthcare communications, driving innovation, inclusion, and measurable impact across global campaigns, digital transformation, and DE&I initiatives. In just six years, she has progressed from an entry-level role to Account Director, leading high-profile global campaigns, pioneering AI-driven solutions, and redefining industry standards.
Her leadership has resulted in significant business growth, including expanding several accounts from less than $1M to $2M+ and securing a global product launch within six weeks. She directed the development of Ferring’s ”Relied on by Millions” campaign and led AstraZeneca’s ”Win Twice” campaign, ensuring both creative integrity and localization success across multiple markets.
Beyond commercial success, Lauren is shaping the future of healthcare communications. She has embedded AI into client work, developed onboarding frameworks to accelerate team integration, and launched Heartbeats, a recognition platform enhancing agency culture. As Asian ERG EMEA Co-Lead, she has created new pathways for diverse talent and secured a recurring university curriculum placement to introduce students to the industry.
Lauren’s work has been recognized with multiple PM Society Awards, and her impact continues to redefine best practices in strategy, digital innovation, and inclusive healthcare storytelling. She is not just delivering campaigns—she’s shaping the industry’s future.
Judges’ comments
Lauren’s commitment to DE&I stood out to the panel – the work she is doing to foster an inclusive and collaborative workplace is highly impressive. The judges were genuinely moved by her Q&A and could see her articulating her thoughts in real time. Even this early on in her career, it is clear that she is already making a meaningful impact as a healthcare communications leader.
