Winner
Dr Rina Newton
Summary of work
Rina’s role and experience
With 30 years of experience with the ABPI Code (medical and compliance), Rina is instrumental in helping pharma navigate and interpret this significant yet complex rulebook. Through clear and compelling communication (e.g. punchy audio, colourful images, humorous posts), she has made compliance more accessible, engaging and effective.
For too long, a few "guardians of the Code" have stifled innovation; Rina is determined to change that. A fierce advocate for compliance confidence at ALL levels, she champions fairness, challenges outdated thinking, dismantles archaic practices, and motivates the industry to embrace better solutions.
She is transforming the status quo. Her leadership has sparked a crucial shift - ending pharma’s long-standing habit of blaming compliance and replacing it with a culture of empowerment.
Recognised as pharma’s undisputed authority in compliance, Rina is an influential thought leader, author and speaker whose expertise is sought after by companies, agencies and professional societies. She doesn’t just interpret the Code - she shapes it.
Whether mentoring, hosting podcasts, debating on panels(4), appealing PMCPA rulings or acting as an expert witness in court, Rina adapts her message with precision.
More than a compliance “guru,” she is the driving force behind a movement for fairer, more effective self-regulation.
Judges’ comments
Rina stands out in her field. It's so valuable the way she embraces a truly patient/customer centric perspective to support the industry to communicate better, cutting through siloes to focus on what reallly matters. Her bold, simple way of communicating makes sure that compliance gets column inches (or the equivalent on social!) - she's an absolute thought leader that everyone wants to hear from!
