Best Professional Education Project
sponsored by Hill & Knowlton 
Award Winner
Agency: Strategen
Client: British Association of Urological Surgeons
Campaign: BAUS Guidelines for the Management of Metastatic Prostate Cancer
Highly Commended
Agency: 90TEN Healthcare
Client: GlaxoSmithKline
Campaign: HIV Point of Care Testing Project
Finalist
Agency:Chandler Chicco Agency
Client: Pfizer
Campaign: Creating PACE in service change
Best Patient or Public Education Project
sponsored by AstraZeneca
Award Winner
Agency: Treatment Support Partnership
Client: Alcon Laboratories Campaign Eye Care For You
Finalist
Agency: Red Door Communications
Client: Department of Health collaboration with UK Transplant and Astellas, Novartis & Roche
Campaign: The Gift of Life
Best Use of Surveys or Data
sponsored by ALTANA Pharma
Award Winner
Agency: Shire Health International
Client: AstraZeneca
Campaign: Drastic times, simpler measures: Changing perceptions of breast cancer prevention
Highly Commended
In-house: Roche
Campaign: The Karolinska Institute Pan-European Comparison of Patient Access to Cancer Drugs
Finalists
Agency: Munro & Forster Communications
Client: Kellogg’s UK
Campaign: Kellogg’s 2005 Family Health Study
Agency: Munro & Forster Communications
Client: Keeping Cough Relief on Track
Campaign: Pfizer Consumer Healthcare
Agency: Shire Health International
Client: AstraZeneca
Campaign: From the Heart Survey: The cholesterol message isn’t getting through
Best Opinion Leader/Advocacy Development
sponsored by APCO UK
Award Winner
Agency: Athena Medical PR
Client: LEO Pharma
Campaign: Dovobet Advocacy Programme
Finalists
Agency: Hill & Knowlton
Client: Roche Products
Campaign: Energising Physician Opinion
Agency: Jago Pearce Healthcare
Client: Pfizer Anti-Infectives
Campaign: ‘Leaders in MRSA Management: A Masterclass’
Agency: Packer Forbes Communications
Client: CV Therapeutics Europe
Campaign: The CVT Faculty
Best Use of UK Meetings
sponsored by hsdcommunications
Award Winner
Agency: Resolute Communications
Client: Procter & Gamble Pharmaceuticals
Campaign: An audience with the Innovators
Finalists
Agency: Catalyst – Cohn & Wolfe
Client: GlaxoSmithKline
Campaign: PD Connect: Management strategies throughout Parkinson’s
Agency: Medical Management Services
Client: AstraZeneca
Campaign: Practice based commissioning: Putting policy into practice
In-house: Meningitis Research Foundation
Campaign: Meningitis and septicaemia in children and adults: Burden of illness management and prospects for prevention
Agency: Ogilvy 4D
Client: Roche Products
Campaign: A different style of chemotherapy: Maximising the impact of Xeloda
Writing Excellence
sponsored by Shire Health International
Award Winner
Agency: Santé Communications
Client: Baxter Bioscience
Campaign: Little Bruisers
Highly Commended
In-house: Nexus Healthcare Communications
Client: Dendron
Campaign: 4head/4life
In-house: Treatment Support Partnership
Client: Alcon Laboratories
Campaign: Eye Care For You
Finalists
Agency: Ogilvy Healthworld Medical Education
Client: ConvaTec
Campaign: ConvaTec Interactive Wound Care Training Programme
Agency: Red Door Communications
Client: Schering Health Care
Campaign: Contraception Consultation Toolkit
Best Professional Campaign
sponsored by Solaris
Award Winner
Agency: Avenue
Client: Servier
Campaign: ASCOT professional campaign
Finalists
Agency: Athena Medical PR
Client: LEO PHARMA
Campaign: Dovobet: Brand building
Agency: TVF Communications
Client: Novartis
Campaign: Glivec CML Nurse Campaign
Agency: SantÈ Communications
Client: sanofi-aventis & Bristol-Myers Squibb
Campaign: Making Microalbuminuria Matter Programme
Agency: Virgo HEALTH PR
Client: Roche & GlaxoSmithKline
Campaign: “There’s Only One”: Launching the first once-monthly treatment for osteoporosis
Best Patient or Public Campaign
sponsored by Ketchum
Award Winner
In-house: Cancer Research UK
Campaign: Smokefree Workplaces
Finalists
In-house: Rethink
Campaign: Cannabis Campaign
Agency: Shire Health International
Client: AstraZeneca
Campaign: ‘Drastic times, simpler measures: Changing perceptions of breast cancer prevention’
Agency: Shire Health London
Client: Roche UK & The Hepatitis C Trust Campaign: The European Report: UK vs Europe – losing the fight against hepatitis C
Launch of the Year
sponsored by Athena Medical PR
Award Winner
Agency: Virgo HEALTH PR
Client: Roche Products & GlaxoSmithKline
Campaign: A new time of the month: The launch of Bonviva
Finalists
Agency: Chandler Chicco Agency
Client: Novartis UK
Campaign: Xolair (omalizumab)
In-house: Roche
Campaign: UK Launch of Tarceva (erlotinib)
Best Product Campaign
sponsored by Edelman Healthcare Worldwide
Award Winner
Agency: Athena Medical PR
Client: LEO Pharma
Campaign: Dovobet Building the Brand
Finalist
Agency: Cohn & Wolfe
Client: Roche Products
Campaign: Tamiflu: Preparing for a potential bird flu pandemic
Best OTC Product Campaign
sponsored by Porter Novelli
Award Winner
Agency: Shire Health London
Client: Pfizer Consumer Healthcare
Campaign: Cut Down with Nicorette Then Stop Launch
Finalists
Agency: Munro & Forster Communications
Client: Pfizer Consumer Healthcare
Campaign: Keeping Cough Relief on Track
Agency: Red Door Communications
Client: GlaxoSmithKline
Campaign: NiQuitin CQ
Agency: Virgo HEALTH PR
Client: Boehringer Ingelheim Consumer Healthcare
Campaign: Constipation: Myths & misconceptions
Best Healthcare Policy Campaign
sponsored by Burson-Marsteller
Award Winner
Agency: AS Biss & Co
Client: Prostate Cancer Charter for Action
Campaign: Speak Out on Prostate Cancer
Highly Commended
In-house: Roche Products
Campaign: HER2 Testing and Herceptin
Finalists
Agency: Phase IV Communications
Client: Roche Products
Campaign: The National Consultation on Prospective HER2 Testing
In-house: Roche Products
Campaign: Preparing for a potential Bird Flu Pandemic
Agency: Weber Shandwick Public Affairs
Client: National Obesity Forum
Campaign: What’s stopping GPs from tackling obesity?
Best UK Media Relations Campaign
sponsored by Cohn & Wolfe
Award Winner
In-house: Cancer Research UK
Campaign: Smokefree Workplaces
Highly Commended
Agency: Resolute Communications
Client: Roche Pharmaceuticals
Campaign: Christmas in July
Finalists
Agency: Chandler Chicco Agency
Client: AstraZeneca
Campaign: Arimidex (anastrozole) SMC Campaign
In-house: Pfizer
Campaign: Counterfeit Medicines: ‘A Prescription for Danger’
Agency: Virgo HEALTH PR
Client: Roche Products & GlaxoSmithKline Campaign: A new time of the month: The launch of Bonviva
Best International Media Relations Campaign
sponsored by Resolute Communications
Award Winner
Agency: Shire Health International
Client: AstraZeneca
Campaign: Drastic times, simpler measures: Changing perceptions of breast cancer prevention
Finalists
Agency: Shire Health International
Client: Boehringer Ingelheim
Campaign: Raising the Stakes in Metabolic Syndrome
Agency: Virgo HEALTH PR
Client: Roche & GlaxoSmithKline
Campaign: ‘One Voice’: A media campaign to support the launch of the first monthly treatment for osteoporosis
Best International Campaign
sponsored by Hanson Search
Award Winner
Agency: Cohn & Wolfe
Client: Hoffmann-La Roche
Campaign: B the Best: Teaching an Old Drug New Tricks
Finalists
Agency: Cohn & Wolfe
Client: Mundipharma International
Campaign: Breaking Down Barriers to Opioid Prescribing
Agency: Euro RSCG Biss Lancaster
Client: Bayer Healthcare
Campaign: Levitra
Agency: Ruder Finn UK
Client: The GAVI Alliance
Campaign: Pneumococcal disease: Serious, common, preventable now
Agency: Virgo HEALTH PR
Client: Roche & GlaxoSmithKline
Campaign: ‘There’s Only One’: Launching the first once-monthly treatment for osteoporosis
Best Corporate PR Campaign
sponsored by Weber Shandwick
Award Winner
Agency: Athena Medical PR
Client: IDIS
Campaign: IDIS: Corporate PR Campaign
Finalist
In-house: Medical Journalists’ Association
Campaign: Meetings and Membership Drive for the MJA
Campaign of the Year
sponsored by Shire Health London
Award Winner
In-house: Cancer Research UK
Campaign: Smokefree Workplaces
Patient Association of the Year
sponsored by Red Door Communications
Award Winner
The National Association for Colitis and Crohn’s Disease
Highly Commended
Motor Neurone Disease Association
The Niemann Pick Disease Group
Finalist
Meningitis Research Foundation
Young Achiever of the Year
sponsored by sanofi-aventis
Award Winner
Michelle Cammack, Athena Medical PR
Highly Commended
StÈphanie Makin, Tonic Life Communications
Finalist
Cerys Evans, hsdcommunications
In-house Team of the Year
sponsored by Chandler Chicco Agency
Award Winner
Roche Products Communications Team
Finalists
Pfizer UK Communications team
Schering in-house team: Driving success in communication
Judges’ Award for Outstanding Healthcare Communications
sponsored by Virgo HEALTH PR
Award Winner
John Clare, LionsDen Communications
Communiquétor of the Year
sponsored by Ruder Finn UK
Award Winner
Susie Hackett, Roche Products
Best Small Consultancy
sponsored by Lowe Fusion Healthcare
Award Winner
Harvey Walsh
Finalists
Leapfrog Medical Communications
Reynolds-Mackenzie
Communiqué Consultancy of the Year
sponsored by Pharmaceutical Marketing
Award Winner
Virgo HEALTH PR
Highly Commended
Chandler Chicco Agency
Finalists
Medicom Group
Red Door Communications
