Winner
Sarah Mikhailov
Summary of work
Responsible for the Brand, Advertising and Promotion (BAP) Business Unit within the agency, I have worked across the agency’s life cycle from independent to Network-owned. I have been instrumental in revenue growth and expanding the agency from a 25-person team to over 130 across our agency disciplines.
My passion for our business has resulted in a team with:
- A clear vision and positive culture
- The right skills and drive to go above and beyond to bring solutions to clients
- Coaching and mentoring philosophy at the heart of its aspiring leaders
- Healthy business growth and pipeline to provide a secure future.
I am pragmatic leader. The values that drive me are authenticity, success and enjoyment. I have an open and down-to-earth approach that drives the culture of our business. Yet I also strive for success, I am constantly pushing for us to be the best we can be, bringing in new ideas and approaches that will set us apart from the competition and energise people to get excited about what we do.
Judges’ comments
We selected Sarah as the winner within this category, due to her authenticity. Sarah demonstrated core management strengths – but we were particularly impressed by her mentorship skills for her teams and colleagues. Her focus on providing guidance to support individuals to grow and develop and particularly building their confidence allowed Sarah to stand out.

