Winner
Evaluating Value and Impact Across Medical Affairs
Summary of work
While Medical Affairs serves a vital role as partners to a diverse range of external stakeholders (physicians, payers and patients), it often fails to communicate the impact and value of its own function to internal stakeholders. Where previously no system existed, Gilead Medical Affairs Operations team has created and embedded a framework to articulate the value Medical Affairs brings across the organisation. STRIVE (Strategic Analytics of Impact and Value) provides a single, efficient and standardised reporting system plus an interactive data analytics solution, thus enabling the Medical Affairs Leadership team to routinely assess progress towards strategic priorities, tactical delivery, identify and interpret gaps and support strategic decision making. STRIVE also provides end users with a self-service dashboard functionality to support report generation, project management, strategic progress assessment and medical planning. STRIVE has been implemented in 6 therapy areas across Global teams and within key markets and, given this level of organisation change, an effective internal engagement and training plan was rolled out with >160 users. STRIVE has enabled the Medical Affairs Leadership team to demonstrate the interfacing role they play and forge their role as a strategic partner within Gilead.
Judges’ comments
Lucid and Gilead have put together an extremely worthy, solid and commendable entry. It was clear, comprehensive and strategic, with a memorable and meaningful identity that conveys the 'call to arms' at Gilead Medical Affairs. It had good buy-in at both local and global level and was methodically sound. It really crystalised well and accurately reflects the medical affairs industry in its best light
