Winner
Changing Lives Impacted by Depression One Conversation at a Time
Summary of work
Despite a significant societal increase in awareness about depression, there is still one major barrier to getting the right support: starting a conversation. Knowing what to say, how and when can be daunting for both people living with depression and their caregivers (families/support network).
To help people across Europe living with depression and their caregivers get the support they need, we turned real-life insights into advice and action with ‘The Little Book of Big Conversations’ (TLBBC). This digital book is full of insightful pieces of practical advice from those with first-hand experiences, with the aim of helping those living with depression to get the right support, one conversation at a time.
Launching across six countries, generating 607,800 engagements on social media, 345,998 clicks through to online content and 21,194 public pledges to ‘Start One Conversation’, the Little Book has had a significant impact, which continues to grow today.
Judges’ comments
The entry by Langland and Janssen resonated with the judges and was moving on a personal level. It demonstrated a clear understanding of the landscape, with creativity and a refreshing approach to a bold campaign. The programme offered honesty in its implementation, mentioning obstacles that proved to be challenging. The judges also applauded the patient and carer centricity in this entry.
