Winner
Lift Up Your Everyday with Occupational Therapy (OT) Life Hacks
Summary of work
Occupational Therapists help people to help themselves but their role and purpose in people’s recovery and well-being is often misunderstood. In 2022, in a climate of declining public health and with access to professional support under increasing pressure, Say Communications and the Royal College of Occupational Therapists (RCOT) created RCOT’s first ever public health campaign entitled ‘Lift Up Your Everyday’, empowering people to help themselves by providing advice and support to enable them to keep doing what they love and need to do.
The campaign mobilised RCOT’s 35,000 members to bring their professional expertise to the public, elevating the profession and bringing awareness of the power of occupational therapy to a new audience whilst helping drive positive change in people most likely to need future intervention from health services.
Over 7.8 million people were reached by a campaign that involved over 1,000 occupational therapists delivering their professional advice through multiple channels, bringing their expertise to new audiences and elevating the profession in the eyes of the public.
Social media reach was up 82% on the previous year and the CTR of the campaign’s videos demonstrated that the advice and delivery resonated with the target audience.
Judges’ comments
‘Lift Up Your Everyday with Occupational Therapy Life Hacks’ is a creative and compelling campaign, which smashed its targets. The benchmarking data was excellent, and the objectives were set against clear KPIs. The judges were impressed by what was achieved with a modest budget, and found the simple strategy impressive – the team recognised that its greatest asset was its people and members. A deserving winner.
