Winner
Healthcare Consultancy Group
Summary of work
2022. Medical communications is in an era of constant transformation.
Fast-emerging therapies.
New audiences.
Greater medical affairs focus on HEOR, RWE, market access, health equity.
New technologies impacting content and reach.
Transformation shifts impacted operations: recruitment; working practices; employee engagement; the need for innovation.
To manage transformation, HCG needed to be ’built for transformation’ to lead transformation for clients, employees and the wider industry. The foundation of HCG’s 2022 strategy.
Results and achievements exceeded expectation, defying disruptions facing society and sector.
WORK:
- Powerful culture of transformation and Innovation drove record innovations for clients
- New and enhanced services – market access, HEOR, RWE, heath equity, a global publications centre of excellence – embraced by clients.
CULTURE:
- New remote working practices boosted by enhanced employee engagement and connectivity platforms and initiatives. Pioneering recruitment campaigns complemented by enhanced L&D and the continued progress in DEI globally – all drove a positive, growing and productive workforce.
IMPACT:
- HCG helping to bring 25 additional medicines to millions of patients who need them. Internal HCG health equity initiatives drove health equity programmes for clients and patients
- Onboarded nearly 100 graduates to the sector. Drove industry thought leadership
- Developed a $1m programme to connect employee purposes and passions.
Judges’ comments
The judges could definitely feel the group culture coming through - a slick organisation. The HCG team were focused on the client and judges would certainly have confidence in them if they were a client. They answered all the questions very well and were very, very impressive. They brought real grass roots people from the organisation and were genuinely honest. The presentation was well rounded, it looked and felt modern. They were outstanding!
