Winner
Lucid
Summary of work
Our vision is simple, our processes are unique and our passion is tangible. Lucid exists to enable the best possible outcomes for patients, healthcare professionals and our clients through exceptional programmes that sustainably change clinical practice.
Our processes are robust and proven following two years of development and testing with behavioural change experts. We are positioned at the forefront of changing clinical practice and are setting a new standard of medical education through working intensively to re-evaluate and adapt our approach, away from message development and towards creating interventions which change how HCPs practice.
In 2013 we continued to deliver industry-leading medical education programmes with demonstrably positive outcomes by further embedding our methodology. We understood that medical education within the industry should deliver more and embarked on initiatives to share our approaches with audiences beyond our current clients and to the industry as a whole. The purpose? To support industry-wide establishment of new standards of medical education.
Our unwavering focus on establishing a culture of unsurpassable value creation for our clients, meant we:
- Retained 100% of our 2012 clients
- Won 9 new clients
- Gained 10 new accounts across existing clients
- Recruited an additional 16 highly talented people.
Judges’ comments
An agency to make you jealous – Lucid is doing really well and nailing it. Outstanding financial performance and significant organic growth, mixed with passion and energy. It’s great to see that they are using learnings from client work to develop the team. Lucid is slick, poised and prepared!
