Finalist
MHP Mischief
Summary of work
2021 was another stellar year for MHP Mischief. Despite the ongoing challenges associated with the pandemic, the team continued to innovate and grow its offer, leading to revenue growth of 10.5% vs 2020 and welcoming eight new clients.
2021 was also the year the team echoed the industry’s focus on patient-centricity and created a new forum in collaboration with the Patients’ Association to ensure that patients’ needs were truly at the centre of its campaigns. The MHP Patient Voice Panel brought together a panel of representative patients with chronic conditions to help shape policy campaigns, so they improved the outcomes that matter most to patients.
We also doubled-down on our ability to utilise traditional communications channels to impact policy campaigns. Bringing in communications experts from in-house and the Department of Health and Social Care, allowed for a more holistic, omnichannel approach to policy campaigning, to drive awareness and action while COVID still dominated.
And while governments’ to-do lists were still focused on the impact of COVID, the team managed to get policy cut through in critical areas including respiratory health, oncology and also youth engagement.
Judges’ comments
MHP had great organic growth, good support for staff with high retention and some exceptional campaigns. The judges liked the ‘Give a Damn’ mission which was reflected within the strategy of the company. Excellent client work and feedback.
