Finalist
Making Music with “Touch the Sky” – Authentic, Accessible & Inspiring
by Havas Life London with Havas Red on behalf of Unique
Summary of work
Increased access to genetic testing means more people than ever are receiving a diagnosis of a rare chromosome or gene disorder. With little information and support available, the impact can be heartbreaking.
At Unique, we want to change this reality. We needed to do more to engage with our fragmented community and help connect more people to our information and family networks. However, with only 8 employees, we didn’t have the bandwidth to make a difference.
With the help of Havas Life London and Havas Red, we set in motion “Touch the Sky” – a social action campaign that harnessed the universal language of music as a people-first way to strengthen connections with our community. Authentic, accessible, inspiring.
By incorporating community contributions in the pop song lyrics and video, which featured sign language and user-friendly graphics for hearing-/ sight-impaired people, Touch the Sky became one of the first truly accessible music experiences.
The anthem and our earned and social media campaign shone a light on rare diseases in a way that hadn’t been done before. We received countless positive messages that showed our community felt seen, and we achieved valuable publicity and gained many new supporters.
Judges’ comments
This work from Havas Life London, Havas Red and Unique was a lovely piece of content. It was impactful and the judges loved their approach. For a tiny charity, the project was innovative and moving.
