Winner
Her Final Search
Summary of work
What if your final Google search cost you your life?
Cardiovascular disease is the leading killer of women – but most don’t recognise the signs.
Why? Because we were never taught to. And it’s costing women precious time to get help.
The system was built men. Google searches, healthcare equipment and media depictions still reflect male symptoms.
GHH and Croí set out to raise awareness of female symptoms to save lives.
Delivered on a minimal budget, we created Her Final Search.
Told entirely through a woman’s phone in her final moments, the film was quiet, devastating, and deeply relatable.
It earned 34M+ reach without paid influencers. It sparked national media, political attention, and grassroots engagement. Survey data showed a 40% rise in symptom recognition. 93% of Irish women said they’d now seek help for chest pain or discomfort. Two-thirds now monitor their heart health.
The message cut through – and stuck.
Judges’ comments
‘Her Final Search’ was truly creative. It had a really clever way of navigating new tech and had a big impact. The films were really clever, innovative and had genuine potential to change and save lives. The judges thought that it really got to the sense of women doubting themselves and exploits the emotion - great thinking. They were also were impressed by the fact that it used simple tactics, but relied on storytelling as opposed to gimmicks.
