Finalist
Aurora
Summary of work
Early in 2023, the Aurora leadership team identified the need to take a bold leap to ensure that Aurora thrived, not survived, in a tough economic climate.
We developed brave new positioning and branding to differentiate Aurora as the agency Where Ability Meets Agility, based on expertise, strategy-first thinking and flawless, efficient delivery. Together with reorganisation of the leadership team, with each member taking ownership of a specific area, and a highly targeted new business strategy, this bold approach paid off. Aurora flourished, generating more leads and delivering significantly more successful pitches for genuinely innovative pharma and biotech companies.
Throughout the transformation, we were careful to pay equal attention to what makes Aurora special: our culture, people and enduring client relationships. Underpinned by strong, new values, Aurora’s culture makes it an agency where people want to build their careers, working in partnership with clients who value transformative thinking and creative innovation.
This investment in both the internal and external ensured that Aurora was in a strong position to face the challenges ahead: retention of staff following an acquisition, the poor economic outlook creating pressure on budgets, and the dawn of AI and the questions it poses for our industry.
Judges’ comments
Aurora impressed with their journey, recruitment of the right people and their investment in leadership. They had good articulation of their progression, were solid, strong and authentic. The judges could sense the genuine enthusiasm and their outstanding work for clients. It was clear to see the motivation behind the agency’s positioning.
