Winner
#NoToTwo: Raising Global Awareness on Stroke Recurrence Prevention
by Syneos Health Communications on behalf of Bayer
Summary of work
Every three seconds, someone in the world suffers a stroke, making awareness of prevention and early detection critical. While global initiatives like World Stroke Day highlight prevention and treatment, one alarming fact remains widely overlooked—stroke recurrence.
Shockingly, 10% of stroke patients have a recurrent stroke within 1 year. And 20% have another stroke within 5 years, even with treatment. Yet this life-threatening risk remains minimal within the broader conversation, despite the fact that recurrent strokes significantly increase mortality.
That’s where the #NoToTwo Campaign comes in. Designed to disrupt the silence around stroke recurrence, this global initiative raised awareness of the hidden dangers survivors face. By shifting the narrative and ensuring this urgent issue is recognized, #NoToTwo aimed to drive action—encouraging healthcare professionals, caregivers, and the public to champion secondary stroke prevention. Because the alternative is not an option.
Leveraging LinkedIn as the primary platform, the campaign combined compelling storytelling, impactful visuals, and a LinkedIn Live panel event, “Navigating Life After Stroke,” featuring stroke survivors turned advocates. With over 670,000 post impressions and 175,000 video views, #NoToTwo became more than just a campaign—it sparked a global movement to change how the world talks about stroke recurrence.
Judges’ comments
As a campaign primarily focused on HCPs, ‘#NoToTwo’ was an incredibly strong entry. It was really well laid out and provided clear situational analysis, along with well-defined strategy objectives and implementation. There was a great understanding of the objectives and the impact of the campaign. It had a measured approach to the use of LinkedIn as the preferred channel to drive event registration and convert that engagement into action, with very clear impact and stakeholder feedback. It ticked all the boxes, using data and insights, meeting the metrics it wanted to achieve, with strong rationale for using this platform. The entry takes you on a journey, laying out from start to finish what it wanted to achieve and how that was done. Could not be faulted!
