Finalist
Her Final Search
Summary of work
Most of us don’t think about our last Google search. But for some women, it’s the only record left of a heart attack they never saw coming.
So we told their stories entirely through the point of view of a woman’s phone leading up to her final Google search.
Living entirely on a phone screen, and tied to Google search ads of key symptoms, this campaign was made to travel on social.
And we gained 34M+ reach with no celebrity, gimmicks, paid influencers or media buy.
But our best result? One woman called the charity to let them know that the campaign had directly saved her life.
Judges’ comments
The judges felt that the ‘Her Final Search’ was a great entry, that showed the outcomes and had a big impact. It demonstrated strong creatives, as well as bravery and there were metrics to prove that this had worked.
