Finalist
Bringing the Outside In to Empower Change Makers Across Johnson & Johnson
Summary of work
In 2025, Johnson & Johnson Innovative Medicine in the UK launched the Change Makers internal campaign, a six-month communications initiative designed to help colleagues navigate a period of unprecedented NHS reform while strengthening confidence, alignment and motivation.
By Q2, a clear business challenge emerged: to build internal clarity and confidence by ensuring colleagues had the insight needed to translate complex reforms into credible, value adding stakeholder conversations, while maintaining morale and a strong sense of organisational purpose.
The Change Makers internal campaign was developed as an agile, strategic response to this need — a focused internal campaign that brought external insights directly into the organisation. At its core was a distinctive, repeatable webinar format combining internal strategic context, frontline NHS perspectives and two‑way Q&A, supported by strong internal branding and a drumbeat of leadership communications to drive recognition and engagement.
Overall, the programme exceeded its objectives by embedding system level thinking into daily practice and influencing both internal decision making and external policy conversations.
Judges’ comments
‘Bringing the Outside In to Empower Change Makers Across Johnson & Johnson’ was an agile and effective response to a real-time business need. The use of case studies to show real-world impact is a strength. It was an important initiative and sounded like it was successful from good engagement and feedback. The leadership buy in was good and that it had demonstrable impact in a short timeframe. Great to see such a proactive approach and the link between an IC programme and the outside world/influence.
