Winner
Merck Medical Grand Rounds
by Nucleus Global for Merck
Summary of work
Merck Medical Grand Rounds reimagines a century-old education model for modern Medical Affairs–led scientific exchange. At a time when peer-to-peer education has become increasingly slide-heavy and passive, this programme deliberately restores the original Grand Rounds ethos: interactive, expert-led, case-based dialogue focused on real-world clinical complexity.
What differentiates Merck Medical Grand Rounds is its ability to scale without sacrificing integrity. Designed as a repeatable yet adaptable framework, the programme relies on speaker-driven discussion with a deliberately chosen multinational faculty pool, enabling cross-country comparison of clinical practice and contextual interpretation of cutting-edge topics. Merck Medical Grand Rounds consistently addresses the most current and practice-shaping scientific developments in neurology.
In 2025, Merck Medical Grand Rounds unified global programming around implementation of the revised McDonald Diagnostic Criteria in multiple sclerosis (MS), rapidly translating congress-level science into practical, treatment-agnostic discussion before formal guidance dissemination was widespread. The programme expanded across standalone events, major congresses and an innovative “meeting-in-a-box” model, democratising access while maintaining Medical Affairs leadership, balance and compliance.
With measurable improvements in clinician knowledge and confidence, Merck Medical Grand Rounds stands out as a globally consistent yet locally adaptable programme that advances meaningful scientific exchange beyond traditional formats.
Judges’ comments
It was clear to see that ‘Merck Medical Grand Rounds’ entry had excellent external impact. The number of HCPs engaged is particularly impressive. It had a very polished and effective scientific exchange platform that did peer-to-peer learning extremely well. The case-based, discussion-led format feels authentic and engaging for clinicians. It was scalable and consistently executed across formats and markets.
