Finalist
From Evidence to Change: Securing Dementias Place in National Policy
Summary of work
Dementia affects around one million people in the UK. Despite this, it has not received the prioritisation it so desperately needs. Alzheimer’s Society’s influencing of the 10 Year Health Plan throughout 2024 and 2025 has led to a fundamental shift in the prioritisation of dementia and represents a huge achievement in dementia policy. Our efforts have been instrumental in securing a commitment to the first ever ‘Modern Service Framework for Dementia and Frailty’ - an opportunity that will shape the future of dementia care, treatment and support for years to come.
Our strategy was bold, innovative and far reaching. We combined robust research, partnerships, lived experience, and high-level political engagement to deliver a unified campaign that changed long-standing policy inertia on dementia. The campaign demonstrated a highly effective approach to influencing health policy and delivered tangible, measurable results. Through a combination of economic analysis, lived experience insights, service data, and demographic forecasting, our evidence and influencing directly shaped political commitments, parliamentary debates, ICS planning, CQC reporting and, ultimately, national health policy.
This has delivered real policy change that now has the power to change the future for those living with dementia, and their loved ones, for good.
Judges’ comments
This was a beautifully executed campaign by the Alzheimer’s Society and awareness raising was massive. They had a clear understanding of their audience, which influenced their channels/content. They incorporated lived experience into several aspects of the campaign. It had outstanding articulation of unmet need and long‑term impact. The objectives were meaningful and the strategy and implementation were robust and credible. A classic policy win with long‑term significance.
