Winner
See Below
Summary of work
We were asked to produce a stand-out experience at the EADV 2018 congress in Paris for dermatologists, to launch the first atopic dermatitis biologic to treat the cause and not the symptoms. This congress is a hotbed of creativity and innovative thinking. So, our idea needed to stand out from the crowd; it needed to disrupt current thinking; it needed to be something new; something different, something special. But it also needed to deliver results; it needed to engage the target audience and motivate them to change their thinking. The very essence of creativity. What we produced exceeded even our expectations. Our See Below campaign took creative excellence to a new level.
Judges’ comments
In a sea of ordinary conference stands, the See Below campaign really stands out. It was able to grab people from the minute they walked out of the Metro to the congress. It felt different, new and fresh and it also succeeded in achieving long term engagement, an outstanding project.
