The Lucid Group Award for Healthcare Communications Leader

Sponsored by


Sarah Bartlett

Frontera London

Summary of work

From day one of her career, Sarah has been driven by three things:

  • Breaking boundaries and stereotypes in healthcare
  • Adapting and responding to changing environments to deliver commercial success
  • Developing the best talent to create diverse teams of discipline experts.

In eight years, Sarah has gone from a young, ambitious maths student, to the Managing Director of a global healthcare communications agency. 2018 saw Sarah deliver a transformation for the business – turning a loss into a significant profit, a 28% growth of the business, and a repositioning of the agency proposition to put the patient voice at the heart of all multichannel communications delivered for clients.

Sarah has demonstrated outstanding leadership and entrepreneurial spirit throughout her entire career – having set up Social Hx for inVentiv Health and turning over £1.8M in just 18 months, to now running the communications arm of Frontera Group and delivering a consistently high profit margin. Sarah’s passion, drive and tenacity make her a fantastic healthcare communications leader.

Judges’ comments

Sarah is incredibly articulate and clearly making a big impact at Frontera. She demonstrated a strong performance during 2018 and the judges liked the way the references aligned to her achievements.

Highly commended

Catherine Devaney


Rob Dawson


Bhavin Vaid


Sarah Bartlett