Winner
McCann Health Medical Communications: D&I in Our DNA
Summary of work
Our vision as an organisation is to make a meaningful difference, championing the human understanding of medical science and thereby unlocking its positive potential. We believe that science can be truly understood, trusted, and drive positive change by speaking to people’s hearts and minds. To understand what matters to our wider community and how we can speak to their hearts and minds, we need our teams to represent those populations. Therefore, we have made a serious and ongoing commitment to educating ourselves and striving for greater diversity, inclusivity, equity, and a sense of belonging throughout our organisation, enabling our diverse talent to thrive and excel; this will enable us to continue making a meaningful difference in our work, to our teams and the industry and community we operate within. We want to lead the way in doing the right thing, not just saying the right thing – we have backed this with time, resources, and significant financial investment.
Judges’ comments
This really strong submission had an approach that is rooted in a solid philosophy and measurable ambitions. McCann Health Medical demonstrated a fundamental belief in the value of D&I to their leaders, employees, clients, partners and society at large. They are embedding D&I into their ways of working and continuing to learn and commit resources to it. They have made tangible and measurable impacts and have clear plans for continuing to embed D&I into their DNA in the future. Exciting!
