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Finalist

Global Pain Day: Improving Care for People Living with Pain

by Langland for GSK Consumer Health

Summary of work

The inaugural Global Pain Day 2021 (GPD2021) was a 15-hour interactive, virtual educational experience for multidisciplinary healthcare professionals (HCPs) held on 13th October 2021. The GPD2021 programme was designed to enhance knowledge of analgesia within the context of evidence-based management of both acute and chronic pain, including addressing new challenges in treating pain brought about by COVID-19. Global experts recognised the need for accessible education in a novel, virtual format that would establish a mechanism for continuous professional development for HCPs around the world managing pain.

GPD2021 delivered a range of CPD-accredited live presentations, discussions and Q&A sessions with internationallyrenowned experts in the field of pain management alongside on-demand content creating an educational experience that could be accessed at any time irrespective of time zones.

GPD2021 addressed a variety of HCP-selected hot topics in pain management, including holistically managing pain to improve quality of life, choosing the best analgesics for different conditions, and the role of over-the-counter analgesia in the post-COVID-19 era. The live event impacted the care of 0.7 million patients in pain, and the translated, CPD-approved content is now available on demand to continue improving outcomes worldwide for patients in pain.

Judges’ comments

The Global Pain Day programme had clear SMART objectives, setting out to address a significant problem that affacts a great many people. The judges admired the approach to adapt that included post-COVID pain. They really liked the environmental measure. A very comprehenisve programme, blended well with social media.