Finalist
Building Strong Partnerships to Motivate Patient Behaviour Change
Summary of work
LEO Pharma is dedicated to partnerships with the psoriasis community, being guided by the core principles of mutual trust, respect, genuineness and commitment. Since 2019, partnerships have been a key pillar in all of LEO Pharma’s work with people living with psoriasis and the broader community.
LEO Pharma organised and fully funded the campaigns and has been a proud partner of both The Psoriasis Association and the Lions Barber Collective, working together from ideation, through to co-creation and delivery of impactful campaigns to motivate people living with psoriasis to engage with care.
Over three unique campaigns, LEO Pharma, alongside key partner The Psoriasis Association, has delivered campaigns where target audiences have committed to positive behaviour change.
While the campaign results show the positive impact of each campaign, an immeasurable outcome for LEO Pharma is the strengthening of its relationships with key partners, which has supported positive patient outcomes to date and creates a foundation for future successful collaboration.
Judges’ comments
This string of campaigns over a sustained period of time demonstrated Leo’s genuine commitment to patient partnership. Each campaign was targeted at a different challenge faced by people living with psoriasis and delivered with creative flair. The relationship between the organisations involved came across as strong and mutually respectful and, as a result, effective.
