Finalist
LADBible Haemophilia
Summary of work
Haemophilia is a rare bleeding disorder surrounded by many misconceptions. Our campaign aimed to tackle this head-on using young haemophiliacs to tell their stories about the condition through creative content, harnessing the power of a highly engaged community on LadBible’s channels.
The social media-led campaign was delivered in November 2021 in partnership with LADbible, Roche and The Haemophilia Society and aimed to drive awareness amongst 18–30-year-olds in the UK.
Not only did this campaign smash expectations, driving over 9 million views and a highly engaged LadBible audience as one of the most watched brand videos in that month, but the work also continues to break down misconceptions and champion those living with the condition in a relatable way. This has been a crucial mission for Roche, to ensure that it is a true and trusted partner to the Haemophilia community, as well as making the all-important noise to the wider public.
Judges’ comments
The project from Hanover and Roche had impressive statistics backed up by a creative brief. It demonstrated a different, creative approach to a problem, plus the LaADbible partner was an inspired choice, demonstrating a good choice of channel. The video was entertaining, with good content and good casting.
