Finalist
Litmus MME
Summary of work
Litmus defines medical education in outcomes achieved for clients and healthcare professionals. One hundred per cent of programmes have learning objectives developed in partnership with a faculty to ensure relevance for target audiences. All programmes are designed in line with client strategy and evaluated across 3 pillars: reputation, engagement and intervention.
In 2011, Litmus delivered 77 learning opportunities across 24 therapy areas for more than 20,000 healthcare professionals. Integrating nine new staff, retaining 100 per cent of clients and delivering more than £2m in new business made 2011 our most successful year. Litmus exceeded even its own high expectations with 50 per cent growth against a plan of 33 per cent.
Judges’ comments
The agency offers a really solution-oriented approach backed by outstanding foresight and a focus on broader stakeholders. It has a focused business strategy and commitment to people development.
