Highly Commended
Sebastian Stokes
Summary of work
In 2011 cost constraints meant that measurable return and ROI from communications activities was essential for clients. Within this context Seb’s ability to lead teams, demonstrate return, and explore innovative channels shone through.
Seb focused on furthering opportunities for pharma to engage with digital and social media developing digital programmes for his clients that are highly measurable and implementable. With digital being his focus, Seb took a lead on this across the agency becoming RDC’s first Digital Channel Planner. He is a hugely valuable team member who inspires and motivates all of the teams he works with.
Judges’ comments
He’s seen an opportunity in the industry and has gone for it. He’s so comfortable in digital media; he really is a glimpse of the future. Sebastian walked out of the room and I thought, hell! I want to hire this guy.
