Finalist
Be Clear on Cancer - Anglia Cancer Network
Summary of work
To raise awareness of the symptoms of breast, bowel and lung cancer among over 50s in Anglia and get more of them to present with symptoms earlier to their GP, a communications campaign was run over summer 2011 on behalf of Anglia Cancer Network.
An integrated programme of media relations, events, stakeholder outreach, a campaign song and washroom advertisements was devised and implemented which reached 55 per cent of the audience and led to increased awareness of symptoms, as well as a rise in the number of patients visiting their GPs to have potential symptoms checked.
Judges’ comments
A really good campaign – comprehensive, well conceived – and they reached the target audiences in their own environments. A thorough well-executed piece of work.
Testimonials and Judges’ comments
Project leader: Overall, the team proved to have a good understanding of the public health and consumer issues around cancer awareness and worked extremely hard to deliver high quality results.
Particularly notable was the face-to-face engagement with the over 50s; it’s tricky talking to older people about spotting cancer symptoms, particularly when the subject matter is quite sensitive, but the team worked with the right combination of enthusiasm and sensitivity and engaged a wide range of people within the target audience about this important issue.
