Finalist
Be Clear on Cancer – Anglia Cancer Network
Summary of work
To raise awareness of the symptoms of breast, bowel and lung cancer among over 50s in Anglia and get more of them to present with symptoms earlier to their GP, a communications campaign was run over summer 2011 on behalf of Anglia Cancer Network.
An integrated programme of media relations, events, stakeholder outreach, a campaign song and washroom ads was devised and implemented. It reached 55 per cent of the audience and increased awareness of symptoms. It also led to a rise in the number of patients visiting their GPs to have potential symptoms checked.
Judges’ comments
A really good campaign – comprehensive, well conceived – and they reached the target audiences in their own environments. A thorough well-executed piece of work.
Testimonials and Judges’ comments
Project leader: Overall, the team proved to have a good understanding of the public health and consumer issues around cancer awareness and worked extremely hard to deliver high quality results.
Event enhancement: The weekend was a huge success and we have had really good feedback from both the ladies who took part and the spectators. Our event site looked fantastic and this could not have been achieved without your support. We will be in touch next year!
