Finalist
DEI is our DNA- Ketchum UK
Summary of work
Ketchum, a rare centenarian in the industry, embraces its rich heritage while charting a transformative course into the future. In 2023, rather than resting on past laurels, Ketchum undertook a reflective journey, recommitting to its evolution steered by Diversity, Equity, and Inclusion (DEI). Pioneering a cultural shift, Ketchum aspires to be the most diverse and inclusive communications agency in the UK.
Each day, Ketchum champions inclusivity, fostering a culture that transcends the agency and resonates beyond. DEI is not just a checkbox; it is woven into Ketchum’s DNA, steering impactful work that leaves a legacy. The agency’s success in this endeavour is evident in the 82% acknowledgment of visible commitment from leaders, as revealed by the 2023 employee engagement survey.
Ketchum’s focus on inclusive leadership distinguishes it, influencing the agency’s ability to shape ideas, support culture, and encourage diverse thinking. By modelling inclusive practices from the top down, Ketchum has initiated a ripple effect across the industry, showcasing the potential when diversity, inclusivity, and consultancy converge. The agency stands as a beacon, setting an example for clients and peers, proving that true innovation occurs when everyone’s voice is heard and valued.
Judges’ comments
The judges liked the connection to client work and such rich initiatives being delivered across the business, as well as the uptake and engagement from the team. There was also good feedback from the team around leadership engagement, and great work being done by the Inclusion Council, particularly in how they deliver cultural competence of client work. Great commitment and follow-through on activities with practices encouraging inclusivity so that changes, for example to hiring practices, don’t fall down. Great work.
