Finalist
Hair Growth Visualizer: Bringing Clinical Trial Data to Life
by HCG, Cassette on behalf of Pfizer
Summary of work
Imagine the sight of hair left on a pillow, of the strands piling up, of a reflection in the mirror that is difficult to recognize. For millions of patients battling Alopecia Areata (AA), this autoimmune disease isn’t just about loss of hair—it’s about loss of self, of confidence, and of joy. The psychological consequences of AA have the potential to profoundly limit patients’ personal relationships, social engagements, and professional aspirations.
To optimize care, physicians need to understand complex relationships between patient characteristics, disease severity, and treatment response measures such as SALT, EBA, and ELA. Traditional representations of clinical data fail to effectively educate due to the inherent limitations of static visualization.
We identified the need for an intuitive, data-driven approach to help HCPs visualize the rates of hair regrowth possible with Pfizer’s newly approved treatment. Helping physicians engage more closely with real patient response data through detailed, dynamic visualization can improve their clinical decision making. It also allows the examination of empirical data to become experiential, creating empathy and a connection to the lived experiences of patients. Putting clinical response into human context, across different patient types, can help close the gap between clinical responses and patient expectations.
Judges’ comments
The ‘Hair Growth Visualizer’ project was creative and very patient centric. There was a strong move from static to visual patient journey education, which made it meaningful for clinical discussions.
