Winner
Pfizer Respiratory VR
by Cassette Group for Pfizer
Summary of work
Developed by Cassette and implemented by Pfizer, this product-neutral VR programme delivers immersive, guideline-driven training in respiratory infection management, antibiotic stewardship and vaccination awareness for older patients with comorbidities — addressing critical gaps in real-world clinical decision-making.
Healthcare professionals navigate a multiplayer virtual pathway across emergency, ward and ICU settings, managing a high-risk patient as an interdisciplinary team. Time-critical decisions span diagnostics, antimicrobial use and escalation of care. Clinical scenarios were developed with external medical experts to ensure authenticity and relevance to everyday practice.
The simulation integrates antibiotic stewardship, sepsis management and non-specific respiratory symptom assessment. The VR environment allows mistakes, repetition and facilitated reflection without patient risk — strengthening clinical confidence, communication and collaboration across medical and nursing teams while reinforcing evidence-based care.
By combining Cassette’s specialist VR expertise with Pfizer’s medical education leadership and real-world implementation, the programme demonstrates how immersive technology can deliver meaningful, scalable professional education and support improved standards of respiratory infection care.
Judges’ comments
The ‘Pfizer Respiratory VR’ entry was really strong. Very well written and the judges loved the use of VR to educate by simulating real world scenarios. The metrics were robust and it was novel and engaging in its approach. Overall, this is was thoughtfully designed, with an innovative approach that demonstrated strong educational rigour and measurable potential to influence clinical practice.
